Search Engine Optimization

There are some crucial points to consider when Designing your Website to make sure it achieves good healthy traffic and valuable customers. The following paragraphs set out these important elements which are indispensable to make your site a success.

Straightforward menus

Navigation menus should be intuitive and easy to use. Titles need to be descriptive and clear so users can find what they are looking for in a few strokes. If you make it too difficult, your visitors will go somewhere else.

Open Links in a new tab

Open affiliate or product links in a new page. That way when your visitors click on an affiliate link, your website will remain on the screen, and it will be easy for your visitors to get back to it.

Avoid Splash Pages

Splash pages do not really work. When you offer a free bonus in exchange for an email, you run the risk that you will get a fake email address to get the bonus, and your visitor will disappear into the web. Many users have become resilient to high pressure selling, and dislike the whole concept of having to give up their emails in exchange for a freebie. A better approach is to create landing pages where the visitor can clearly see what is being offered, and can make a choice based on what he sees on the page. Visitors are looking for genuine merchants, so let them make their buying decisions, and they will respect you for it.

Avoid excessive advertising

Unnecessary advertising clutters your site and deters visitors. Most people glaze over adds and only read them if the content is unique and interesting. Use your website space instead to display fresh content aimed at your visitors, and you have a much better chance for success.

Loose the Audio

The effective use of audio is becoming more difficult, and unless the message is clear and concise, and the first few words compel the listener to hear the whole thing, many will drop out long before the end of the tape. The problem is that it is not clear how long the recording will last, and a monotonous uninteresting voice will have people running for cover. It is a bit like a radio commercial, unless you are captivated straight away, you will probably tune out. I find video more interesting, and much easier to display concepts. If you are going to use audio, have a well written script, a speaker with a good voice that can portray emotion, and list the benefits for listening right at the start, and the outcomes for staying til the end.

Keep your content fresh

Visitors will keep coming back if you update your content frequently. I is important to keep adding new content to your site so your visitors will return to see it. it is tedious and difficult to keep adding fresh material to your site, but it is the best way to get traffic and rankings. Sites get stale if content is not updated, so make the effort and keep it current.