Googles “Freshness” update is designed to give the search giant another boost over their competition. It is supposed to deliver the most up-to-date information on about 35 percent of searches. This is said to increase the relevancy of popular search terms. This change can have an impact on the online business that is interested in SEO. Here is a look at this recent addition and what it means to your search engine optimizing efforts.
Googles “Freshness” update has one main goal and that is to give the most relevant information to its searchers. The algorithm is being improved so it will supply the most current information for some terms, automatically. This will have an impact on time-related searches. If you are looking for the latest sports scores, it will be easier to find the most recent changes. If you place a search only on a certain team, you will automatically get relevant results.
The new changes are said to affect around 35 percent of searches. However, it will not have an impact on 35 percent of all the keywords that are used in searches. It basically means that there will be one or more results on your SERP or search engine results page that will be more relevant. Most people will notice the difference.
You will have some search results affected more than others. When searching for the latest gossip or celebrity indiscretions, you will receive some of the most up-to-the minute information. However, you may be searching for household items or clothing and there is no need to provide you with something from a few minutes ago.
Googles “Freshness” update can better meet the needs of those searching the World Wide Web. It has the intelligence to tell the difference between what is relevant and what is not. For example, some kinds of searches will be timeless such as holiday traditions and many kinds of food and drink recipes. There is little need for these things to be updated.
Many people who pride themselves on SEO are wondering how this change will affect them. You will notice that many results will now point to articles as opposed to a specific page or URL. This means that RSS feeds are going to be more important and should be paid more attention to.
If you want to keep your search engine rank, it is vital to have regular updates to things such as blog posts and articles. This means that blog posts that deal with time-specific subjects should be updated and time stamped, and not just the blog itself. And do not forget about social network posts.
If you truly wish to stay ahead of your competitors and have the best SEO, take advantage of some recent changes. Googles “Freshness” update is going to make it necessary to keep your important blog posts and RSS feeds up to date. Make changes as soon as it is possible to all of your information. If you keep up with these changes, you can have more effective search engine optimization.
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